Duchamp's Fountain
What is this? Well, it is an urinal... with someone's name written on it.
How is this art? To be honest, the first time I saw this piece of "art," I was very skeptical; because let's face it, it is a urinal and there is absolutely nothing special about it. HOWEVER, this urinal has been considered the most influential piece of art in the 20th century.
Once again, returning to the question of "how?" And the answer simply is: because it is not the work itself that stole the attention of the world (because it is really just an urinal), but the idea that French artist, Marcel Duchamp had of placing it into an artistic space. By placing this everyday object into such a space, he was able to recontextualise this device, turning it into a sculpture... it has become Duchamp's famous "Fountain."
****
This new method of communicating and experiencing art in everyday life was what the FLUXUS artists of the 1950's and 60's had the intention of doing. Stemming from the Dada movement of the 1920's, claiming that the artwork made doesn't exist unless interpreted by an audience, Fluxus "was a groundbreaking and idiosyncratic imaginative avant-garde"(Andreas Huyssen (1995), Twilight Memories: Marking Time in a Culture of Amnesia, pp. 191)
When discussing Fluxus art amongst fellow Creative Art students, the quote "An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way" said by Charles Bukowski, entered conversation. Divulging into this statement a bit further, some concluded with the opinion, that was very eloquently put by student Elizabeth Sly: "Dadaists are intellectual wankers." Whether I agree or not with this assertion, I'm not sure, as both Dada and Fluxus are complex concepts that challenge the individuals first assumption to what "art" actually is. Does this make Fluxus actually an intellectual activity than an artistic one? We could take this pondering further, however that would enter a more philosophical discussion, but I now have a better appreciation for their works.
Do you think this is art?

Total Art Match-Box, Ben Vautier (1966)

Flux-Smile-Machine, George Maciunas (1970)
****
In contrast, there's the idea of the SELF PORTRAIT. During the 20th century, the establishment of 'performative' styled self-portraits "open[ed] up an entirely new way of thinking" (Amelia Jones, "The "Eternal return": Self-Portrait Photography as a technology of embodiment," 2002, pp 949), which is similar to the concept of Fluxus. With the invention of the camera in the late 19th century, this device- being readily available for people- not only captures a moment, but also captures art. Amelia Jones concludes in her paper that "photographic self-portrait is like history or the memory that forms it," which is true. This can be said about all art forms, hence why the Duchamp's 'Fountain' is still a recognised piece of 'art.'



